RFID Tag Manufacturers: Coluf’s Strategic Shift in 2019

In 2019, Chongqing Colorful Technology Co., Ltd. entered a new stage of development as it faced increasing pressure from a saturated domestic market. Under the leadership of founder Wei Jiaming, the company made a forward-looking decision to expand into foreign trade. This strategic move marked the beginning of its transformation into an international RFID tag manufacturer and NFC card supplier, while continuing to strengthen its well-established PVC product business.

Domestic Market Saturation and Strategic Reflection

After years of steady growth, Chongqing Colorful Technology Co., Ltd. had already built a solid presence in the domestic plastic card industry. Products such as PVC cards, membership cards, and business cards were widely used across retail, hospitality, and corporate sectors. However, by 2019, competition in the domestic market had intensified significantly. Price competition became more aggressive, and product homogeneity made it increasingly difficult to achieve further growth.

Despite this, the demand for PVC products did not decline. On the contrary, PVC cards remained a stable and important part of the company’s revenue structure. Recognizing this, Wei Jiaming did not choose to abandon the traditional product line. Instead, he proposed a dual-development strategy: maintaining strong performance in PVC products while expanding into new categories and international markets.

Entering the Global Market Through E-commerce

At the same time, the rapid rise of cross-border e-commerce platforms presented new opportunities for manufacturers. Platforms such as Alibaba enabled factories to connect directly with overseas buyers, reducing dependence on traditional trade channels.

Seizing this opportunity, Chongqing Colorful Technology Co., Ltd. officially launched its Alibaba store in 2019, taking its first step toward becoming a global NFC card supplier and RFID tag manufacturer. The team invested considerable effort in building the store, including product listings, visual design, and initial promotion strategies.

However, shortly after the store was launched, the global outbreak of COVID-19 created unexpected challenges. International logistics slowed down, market demand fluctuated, and customer inquiries were limited. For a company new to foreign trade, this period was particularly difficult.

Learning and Adapting During Uncertainty

Rather than pausing its plans, the company used this challenging period to gain a deeper understanding of international markets. Through continuous observation and communication with potential clients, the team identified several key differences between domestic and overseas demand.

Foreign customers showed distinct preferences in design styles, color combinations, and packaging methods. In addition, order patterns were different. While domestic clients often placed large-volume orders, many overseas buyers preferred small-batch customization, especially for products like NFC cards and acrylic wedding invites.

To respond to these differences, the company initially cooperated with nearby factories to fulfill certain customized orders. This flexible approach allowed the company to test the market and gradually accumulate experience in foreign trade operations.

Expanding Production Capabilities

As orders became more stable in 2020, Wei Jiaming made another key decision—to gradually bring production in-house and invest in new equipment tailored to international demand.

The company introduced a range of specialized machines, including epoxy dispensing equipment for NFC tags, hot bending machines for acrylic display products, and laser cutting machines for customized acrylic shapes. In addition, manual die-cutting machines were added for small-batch production, while UV printers and digital printers were used for fast sampling and flexible customization.

These investments significantly enhanced the company’s ability to respond quickly to diverse customer needs. Whether it was a small personalized order or a large-scale production request, the factory could now handle it efficiently.

At the same time, the company’s PVC product line remained strong and stable. Large-volume PVC card orders continued to be produced using existing high-efficiency production lines, ensuring consistent quality and timely delivery.

Product Diversification and Operational Growth

After nearly two years of continuous adjustment and improvement, Chongqing Colorful Technology Co., Ltd. successfully expanded its product portfolio. In addition to traditional PVC cards, the company developed a range of new products, including RFID tags, NFC cards, and customized acrylic products such as acrylic wedding invites.

This diversification allowed the company to serve a broader range of customers, from large enterprises to small businesses and individual buyers. The combination of traditional manufacturing and flexible customization became a key competitive advantage.

A New Direction for Future Development

By 2019 and the following transition period, Chongqing Colorful Technology Co., Ltd. had taken important steps toward internationalization. The decision to enter foreign trade not only opened new markets but also reshaped the company’s product structure and operational model.

Under the leadership of Wei Jiaming, the company successfully navigated a challenging environment, balancing stability and innovation. By maintaining its strengths in PVC products while expanding into smart cards and customized solutions, the company built a more resilient and adaptable business foundation.

This strategic transition marked the beginning of a new phase, positioning Chongqing Colorful Technology Co., Ltd. as a competitive player in the global market and a reliable RFID tag manufacturer and NFC card supplier for customers worldwide.